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At its core, automation drives measurable outcomes, and one of the most significant is its return on investment (ROI). As businesses grow, it often feels like there’s never enough time to get everything done. There are business operations to manage, customer demands to be met and the to-do list only gets longer, leaving less time for you

Imagine you just ordered a phone from a gadget shop you saw online. A few minutes after placing the order, you receive a confirmation email with your order details, delivery date, and a link to track its progress. The next day, you get a message that there’s been a slight delay in delivery due to