Merite Hair Hub Management System
A complete web management system for a UK-based hair salon: membership registration, automated appointment booking, CRM, referral programmes, and loyalty tracking in one integrated platform.
Merite Hair Hub is a UK-based hair salon with a focus on bespoke styles and hair health. They specialise in creating unique, tailored hairstyles that enhance both beauty and hair health.
- Merite Hair Hub
- Beauty & Cosmetics
//UI Design //Information Architecture //Custom CMS Development //Analytics & SEO //Membership Management //Robust Data Structure //2-way Booking System //Process Automations
Merite Hair Hub is a UK-based hair salon specialising in bespoke styles and hair health. Operating without a centralised digital system meant the business was managing bookings manually, losing track of customer history, and running its referral and loyalty programmes without any automation or visibility. The client needed a platform that could capture the full customer relationship from the moment someone first booked an appointment, not just a website with a contact form.
Merite Hair Hub is a UK-based hair salon specialising in bespoke styles and hair health. Operating without a centralised digital system meant the business was managing bookings manually, losing track of customer history, and running its referral and loyalty programmes without any automation or visibility. The client needed a platform that could capture the full customer relationship from the moment someone first booked an appointment, not just a website with a contact form.
We designed the platform to work as an integrated business management system rather than a standard salon website. Every element (the membership registration, the booking flow, the referral mechanism, the loyalty tracking) is connected so that a customer’s first visit automatically begins a relationship record, and every subsequent interaction builds on it. The SEO strategy covering on-site, technical, and local optimisation (including a verified Google Business Profile) was built alongside the platform, not added as an afterthought.
We built a well-designed frontend portfolio that showcases what the company does, the different services with pictorial depictions and functional contact area that helps visitors contact the business.
We implemented a solid SEO strategy that incorporated on-site SEO, technical SEO, and local SEO (Verified Google Business Profile). Rankings and visits are being monitored with Google Analytics and Google Search Console.
We built a membership module that allows customers to create accounts, manage their accounts, make bookings and participate in the company’s referral and loyalty programmes.
We built a two-way booking system that allowed customers to book appointments, get their appointments confirmed, and lock their appointments on Google Calendar for both the customer and the business.
We built a referral system that allows customers to have downlines and get bonuses for referring others.
We set up an automated CRM that captures birthdays of customers and ensures they are celebrated on their birthdays. The automation also notifies the business of these days in a designated Google Calendar with adequate reminders.