Deborah Wagor

4 Essential Ways Chatbots Enhance Customer Experience

4 Essential Ways Chatbots Enhance Customer Experience

With so much competition in business today and customers always in a hurry to make quick purchases, businesses need to find ways to improve customer experience and meet their needs faster.  One of the best ways to do this is by offering support around the clock, and that’s where AI chatbots come in. Chatbots are […]

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The Fate of SEO in the Advent of AI

The Fate of SEO in the Advent of AI

Do you think SEO is dead due to the advent of AI (Artificial Intelligence)? The advent of artificial intelligence (AI) has become a ground-breaker in digital marketing and in the business world as a whole.  It has given businesses powerful tools to improve their strategies, customer experiences, and drive overall business growth. However, concerns have

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GTBank Domain Issue and Why You Need To Protect Your Brand Assets

GTBank Domain Issue and Why You Need To Protect Your Domain Name

One of Africa’s leading banks in Nigeria, Guaranty Trust Bank (GTBank), recently faced an alleged critical issue that highlights the importance of protecting brand assets. It was reported that the bank lost its domain name due to an oversight in renewal, allowing an external party to acquire the GTBank domain. This alleged mistake significantly risks

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6 Key Strategies for Successful Brand Positioning and Execution

6 Key Strategies for Successful Brand Positioning and Execution

Brand positioning strategy should be the first thing that comes to mind when discussing business strategy. This is the key element to consider when building a solid brand.  Every business needs a solid business strategy to reach its customers. However, some organizations understand that business success is not about just having a strategy – it

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How to Easily Choose the Right Website for your Business

How to Easily Choose the Right Website for your Business

As a business owner, it’s important for you to choose the right website for your business. It’s no longer about just being online and having a website. The question is “Are you using the right website for your business?” Gone are the days of one-size-fits-all websites. Today, business owners have several options to choose from.

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