Deborah Wagor

Brand longevity isn’t just about existing for a long time; it’s about staying meaningful even as the world evolves. For over 90 years, LEGO has managed to stay on the radar of kids, adults, educators, and even Hollywood. It hasn’t become outdated. Instead, it has evolved, built emotional equity, and adapted without losing its core […]

Canva’s recent billboard takeover across London has sparked conversations that are far beyond the streets. At its core, this campaign isn’t just a display of colourful graphics; it’s a masterclass in brand storytelling. We are in an era where attention spans are fractured but Canva has proven that even static billboards can deliver dynamic narratives

Artificial Intelligence is everywhere. From generating logos in seconds to drafting entire brand guidelines, AI tools have made branding more accessible than ever. For startups with limited budgets and time, this sounds like a dream. You only need to plug in a few prompts and walk away with what appears to be a full-blown brand.

When was the last time you waited patiently for a website to load slowly? Chances are, you didn’t. You closed the tab and moved on. People’s attention spans are constantly shrinking, and your competition is just a tap away. That’s why your website should always be fast and up to date. A slow-loading website doesn’t

If someone asked you, “What makes your brand different?”, would your answer be clear enough to make them consider buying from you? Most business owners and creators stumble here. Not because they don’t have value, but because they haven’t clearly defined their UVP; their unique value proposition. And without a solid UVP, your messaging sounds