Deborah Wagor

Branding is a powerful tool that defines how a business or individual is perceived. When it comes to corporate branding vs personal branding, the differences are striking and can greatly influence how you approach your marketing strategy. Understanding these key differences can be a game-changer for entrepreneurs and large organizations alike.  Whether you’re aiming to […]

If you own a small business, you know how tough it can be to stand out. It often feels like you’re competing on two fronts: against other small businesses and then against big corporations with endless resources. Those big brands dominate billboards, and set up ads everywhere, on social media, and it becomes easy for

When starting a business, one of the most important decisions you’ll make is choosing the right name and creating a brand identity that represents your business. It often feels like a difficult decision with countless possibilities, so if you’re feeling stuck, you’re not alone. In this post, we’ll walk you through the key steps to