TechBridge City Logo
- Information Technology
CLIENT
- Ejetavwo Mukoro
INDUSTRY
- Information Technology
SERVICES RENDERED
- Brand Discovery Session
- Competitive Landscape Analysis
- Target Audience Profiling
- Logo Ideation
- Colour & Font Psychology
- Stationery Designs & Mockups
- Spatial Branding & Wall Graphics
PROBLEM STATEMENT
- TechBridge City is a tech hub built to produce seasoned developers/techies equipped to create disruptive tech solutions that will foster societal and national development. TechBridge City seeks to become a big player in the era of disruptive innovations where tech startups from the Niger Delta are launched successfully, able to compete favourably, and thrive in the global tech space. We were saddled with the responsibility to develop an iconic logo that beautifully communicates this positioning to their intended audience.
SOLUTIONS APPROACH
- In the course of ideating the logo drafts, our creative direction was centered around the concepts of innovation, tech, 'bridging the gap' and community. Seeing that the brand name is considerably long and a brand in the tech space, we decided on using a wordmark in a creative way that helps us to pass the message of "bridging the gap". A huge source of inspiration for this concept are: the San Francisco bridge, and the Cisco logo. We chose the colours, red and black, to give off the perception of disruption, boldness, and enthusiasm, alongside a bold san-serif typeface which is synonymous to tech.
FEEDBACK FROM CLIENT
The name Clarylife Global speaks for itself. They help clarify your brand identity with the focus of positioning your brand globally and in a unique manner. Don't know what brand logo that will align with your personal or corporate vision, you need Clarylife Global. Are you desiring to build a unique brand identity? Desire no more. Visit Clarylife Global today and you will be glad you deed. I would recommend the services of Clarylife Golobal 247.
Ejetavwo Mukoro
