Etrybe Logo
- Real Estate & Tech
CLIENT
- Ivie Omas
INDUSTRY
- Real Estate & Tech
SERVICES RENDERED
- Brand Discovery Session
- Competitive Landscape Analysis
- Target Audience Profiling
- Logo Ideation
- Colour & Font Psychology
- Stationery Designs & Mockups
PROBLEM STATEMENT
- eTRYBE is the community version of the mother-brand ETIONARY PROPERTIES. eTRYBE is a global community of real estate professionals, newbies in the field, and HNIs. The brand is a property-tech platform that allows its members to "become a realtor from the comfort of their home." In other words, it is going to be web-based such that people can access the platform via their PCs and the mobile app.
SOLUTIONS APPROACH
- In ideating the logo, we used the brand metaphors such as 'connectivity' and 'building'. We came up with a relatable concept with the letter “e”. Looking at the icon mark, you can see three shapes combined together like a building block to form the letter “e”. This for us, talks about connectivity, building, and growth. It sums up everything the brand stands for, right at their core. We carefully chose the colours to depict professionalism (blue) and royalty (gold) in line with the brand positioning.
FEEDBACK FROM CLIENT
This is an identity we are proud of, and one that has gained real acceptance by our target audience. Thank you so much for the depth of work and creativity that you put into this project.
Ivie Omas
