Home Gym Solutions
Brand visual identity development and stationery designs.
Industry: Health & Fitness
Home Gym Solutions is a home fitness brand that caters for elderly people (45 years and above), helping them to achieve their holistic health and body fitness. At Clarylife Global, we were saddled with the responsibility of creating a visual identity that closely expresses the brand identity while communicating its positioning to the intended audience.
We explored the concept of the dumb bell alongside the initial “H”. We carefully chose the colours and font to create a balance between the energy feel of the brand and the tender nature of the audience (elderly people).