SOWA Systems Branding
- Information Technology
CLIENT
- SOWA Systems
INDUSTRY
- Information Technology
SERVICES RENDERED
PROBLEM STATEMENT
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SOWA Systems is a leading IT, Engineering and Web Solutions company domiciled in Port Harcourt, Nigeria. We needed to give a visual facelift to the company with the goal of achieving an improved brand positioning through an improved visual communication, web presence, and customer journey.
SOLUTIONS APPROACH
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Since we are dealing with a company that has existed for years, we needed to understand what inspired the old identity, know what key things should be kept as core to the brand, and also identify other elements of the identity that can (or should) be discarded. We also needed to understand the clientele of the brand, including their demographics & psychographics. This helped us understand their biases, preferences, and reasons for sticking with the company.
We brought these data together to inform our creative direction and guide us as we arrived at a wordmark that depicts engineering and technology as a whole. We chose the colours carefully after studying their major partners, the industry category to which they belong, and determining the core brand associations: powerful, reliable, & trustworthy. We also handled their web development project.
