Cowrie Capital Partners Branding
- Finance
CLIENT
- Cowrie Capital Partners
INDUSTRY
- Finance
SERVICES RENDERED
PROBLEM STATEMENT
-
A brand identity for a capital and investment firm, built to communicate strategic authority, financial credibility, and African heritage to a discerning investment audience.
Cowrie Capital Partners is a pan-African venture fund with a gender-lens focus. The fund was formed by three partners representing Southern Africa, East Africa, and West Africa: a deliberate structure built on team diversity, geographic reach, and cultural breadth. The identity needed to reflect genuine Africanism while communicating the authority and credibility expected of a fund operating in the capital and investment sector, for a target audience that includes gender-lens investors and founders across the continent.
SOLUTIONS APPROACH
-
They are a company functioning in the finance industry, so as a result, we decided to communicate trust, reliability, and confidence with their primary colour which is blue. Also, as a community, we needed to symbolize the idea of togetherness and support using their brand symbol, Cowrie.
