Cowrie Capital Partners Branding
- Finance
CLIENT
- Cowrie Capital Partners
INDUSTRY
- Finance
SERVICES RENDERED
- Logo Ideation
- Colour & Font Psychology
- Stationery Designs & Mockups
- Style Guidelines
- Brand Posters
PROBLEM STATEMENT
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Cowrie Capital Partners is a pan-African venture fund with a gender-lens focus. The fund was formed by three partners who represent three regions in Africa—Southern Africa, East Africa, and West Africa—a strong pillar of team diversity, reach, and culture. We needed to create a visual identity that reflects true Africanism with a touch of feminism due to the target audience and brand promise of the company.
SOLUTIONS APPROACH
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They are a company functioning in the finance industry, so as a result, we decided to communicate trust, reliability, and confidence with their primary colour which is blue. Also, as a community, we needed to symbolize the idea of togetherness and support using their brand symbol, Cowrie.
FEEDBACK FROM CLIENT
My partners and I asked Simeon to design a logo for our business as well as a website. He and his team put in a lot of effort to fully understand the story our logo should tell and what our branding journey should look like. Delivery included a detailed document with the thinking behind their design with some examples of how and where the brand could be presented. They delivered a professional service which was followed up by a website where a similar process was followed. I would work with Simeon again.
Cowrie Capital Partners