Sytemap – Visual Identity Design
- Real Estate/PropertyTech
CLIENT
- HouseAfrica
INDUSTRY
- Real Estate/PropertyTech
SERVICES RENDERED
PROBLEM STATEMENT
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A property platform visual identity built around the language of land, trust, and transparency, designed for a PropTech audience that values clarity over complexity.
HouseAfrica is a PropTech platform built to simplify property transactions. The challenge was creating a visual identity that communicated three ideas simultaneously: the physicality of land and property, the process of transparent transactions, and the calm confidence that buyers and sellers need from a platform handling significant financial decisions. The identity needed to feel professional without being cold, and modern without losing its grounding in what property actually means.
SOLUTIONS APPROACH
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In achieving the objective, we streamlined the brief to very few ideas that will help guide the creative direction. The ideas include ease of selling, quality property-buying decisions, quality development processes, and transparency.
The metaphors adopted are land pieces, horizontal lines, and the “S” initial. We used the broken horizontal lines to stylishly depict the letter “S” while at the same time communicating the idea of land pieces. Also, horizontal bars have been used by well-known brands to communicate the ideas of trust and calm. Companies like IBM and DHL have used horizontal bars to depict the same.
