Monibridge Brand Identity
- FinTech
CLIENT
- Chimene China, DANTOWN
INDUSTRY
- FinTech
SERVICES RENDERED
- Logo Ideation
- Colour & Font Psychology
- Style Guidelines
- Official Brand Collaterals
- Brand Positioning
- Brand Mockup Presentations
PROBLEM STATEMENT
-
We needed to create a full visual identity design, which includes marketing collateral for the FinTech brand with the proposed name. The brand prides itself on giving its customers a payment infrastructure to build their products/services on.
SOLUTIONS APPROACH
-
The Monibridge brand is designed as a combination mark with the icon representing the letter M (Monibridge initial). The M is a clever depiction of a bridge, corridors, and "infrastructure." We achieved these subtle depictions by styling the alphabet to take the form of a bridge with decks and support poles.
The colour palette was carefully chosen to represent growth (green), trust (blue), and wealth (gold). The typography is a sans-serif typeface that gives the brand a modern feel.
FEEDBACK FROM CLIENT
Clarylife handled the branding of our company Monibridge and I must confess, they were professional till the end. From understanding of what we needed, to the execution of the brief. I highly recommend them.
Chimene China, DANTOWN