FitFresh Branding
- Food
CLIENT
- Proposed
INDUSTRY
- Food
SERVICES RENDERED
PROBLEM STATEMENT
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A high-energy visual identity for a fresh beverage brand, designed to communicate vitality, natural quality, and market confidence both on shelf and in marketing materials.
FitFresh is an energy fruit drink brand built around the promise of instant refreshment from natural ingredients. The brief called for a complete visual identity system, including marketing materials, that could communicate energy, vitality, and the purity of natural sourcing in a market where the visual identity on a product shelf has to do significant persuasive work before a customer ever reads the label.
SOLUTIONS APPROACH
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The visual identity is a combination of foliage leaves and circles, with the veins of the leaves cleverly sketched to depict "f" and "f." The leaves depict life and freshness, while the circles add energy and movement to the design. We played with a combination of green (a cool colour) and orange (a warm colour) to create a harmonious sensation of life and energy.
