Merite Hair Hub Management System
Merite Hair Hub is a UK-based hair salon with a focus on bespoke styles and hair health. They specialize in creating unique, tailored hairstyles that enhance both beauty and hair health.
- Merite Hair Hub
- Beauty & Cosmetics
//UI Design, //Information Architecture, //Custom CMS Development, //Analytics & SEO, //Membership Management, //Robust Data Structure, //2-way Booking System, //Process Automations
The client needed a web portal for membership registration and hairdo appointment booking, an automated CRM that captures customer data, an automated appointment booking system, customer referral and loyalty program automation.
We built a well-designed frontend portfolio that showcases what the company does, the different services with pictorial depictions and functional contact area that helps visitors contact the business.
We implemented a solid SEO strategy that incorporated on-site SEO, technical SEO, and local SEO (Verified Google Business Profile). Rankings and visits are being monitored with Google Analytics and Google Search Console.
We built a membership module that allows customers to create accounts, manage their accounts, make bookings and participate in the company's referral and loyalty programs.
We built a two-way booking system that allowed customers to book appointments, get their appointments confirmed, and lock their appointments on Google Calendar for both the customer and the business.
We built a referral system that allows customers to have downlines and get bonuses for referring others.
We set up an automated CRM that captures birthdays of customers and ensures they are celebrated on their birthdays. The automation also notifies the business of these days in a designated Google Calendar with adequate reminders.