Kinnerly Brand Identity
- Beauty
CLIENT
- Kinnerly Ascent
INDUSTRY
- Beauty
SERVICES RENDERED
- Brand Discovery Session
- Brand Naming
- Competitive Landscape Analysis
- Target Audience Profiling
- Logo Ideation
- Colour & Font Psychology
- Stationery Designs & Mockups
PROBLEM STATEMENT
- A perfume brand based in the United States that is looking to position itself as a premium scent for the reserved but adventurous elites in town. We had the assignment to come up with a perfect brand name and also establish a unique identity that tells a solid visual story about the brand to its target audience.
SOLUTIONS APPROACH
- Kinnerly is a mountain in the US, and climbing up a mountain is described as an ascent, thus their brand name, Kinnerly Ascent. We came up with the tagline, "Every scent takes you on an ascent." We also created an identity that communicated a sense of luxury, reservedness, and elegance. We used a wordplay around the two initials, K and A in a bid to communicate a sense of royalty (crown), and peak (ascent).
FEEDBACK FROM CLIENT
This is professionalism at its peak! We are more than glad to have chosen Clarylife Global for this project. Thank you so much for delivering real value as always.
Kinnerly Ascent