FitFresh Branding
- Food
CLIENT
- Proposed
INDUSTRY
- Food
SERVICES RENDERED
- Logo Ideation
- Colour & Font Psychology
- Style Guidelines
- Brand Posters
- Product Label Design
PROBLEM STATEMENT
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We needed to develop a complete visual identity system, which includes the marketing materials, for an energy fruit drink brand tentatively named FitFresh. The brand takes pride in providing customers with an instant energy boost and refreshment, all sourced from natural ingredients.
SOLUTIONS APPROACH
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The visual identity is a combination of foliage leaves and circles, with the veins of the leaves cleverly sketched to depict "f" and "f." The leaves depict life and freshness, while the circles add energy and movement to the design. We played with a combination of green (a cool colour) and orange (a warm colour) to create a harmonious sensation of life and energy.
FEEDBACK FROM CLIENT
The project got a lot of amazing reviews and feedback from onlookers and players in the fruit juice industry. Emotions were accurately captured through the right visual cues and colour blend. The visual identity sits well with the brand name and what the brand stands for as a whole.
Proposed