Fedzim Branding
Brand visual identity development and stationery designs.
Industry: Information Technology
Problem Statement: Creating an identity that symbolizes “having
a better environment through technology”, and
“finding better and easier ways of doing things.”
Metaphors: Abstract tech shapes, Letters F & Z, Rising sun.
Metaphors: Abstract tech shapes, Letters F & Z, Rising sun.
Typography:
Sans Serif: Publica Sans/Helvetica (modern,
friendly, minimal, youthful and contemporary).
Colours: Blue (Trust, Strength, Professionalism), Light Purple (Creativity, Royalty), Yellow (Happiness, Enthusiasm).
Colours: Blue (Trust, Strength, Professionalism), Light Purple (Creativity, Royalty), Yellow (Happiness, Enthusiasm).
Expertise/Process Details
- Brand Discovery Session
- Industry Research
- Logo Ideation
- Colour/Font Psychology
- Logo Applications & Collateral Design
