Brand visual identity development and stationery designs.
Industry: Information Technology
Problem Statement: Creating an identity that symbolizes “having a better environment through technology”, and “finding better and easier ways of doing things.”
Metaphors: Abstract tech shapes, Letters F & Z, Rising sun.
Typography: Sans Serif: Publica Sans/Helvetica (modern, friendly, minimal, youthful and contemporary).
Colours: Blue (Trust, Strength, Professionalism), Light Purple (Creativity, Royalty), Yellow (Happiness, Enthusiasm).