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Deborah Wagor

6 Key Strategies for Successful Brand Positioning and Execution

6 Key Strategies for Successful Brand Positioning and Execution

Brand positioning strategy should be the first thing that comes to mind when discussing business strategy. This is the key element to consider when building a solid brand.  Every business needs a solid business strategy to reach its customers. However, some organizations understand that business success is not about just having a strategy – it

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How to Easily Choose the Right Website for your Business

How to Easily Choose the Right Website for your Business

As a business owner, it’s important for you to choose the right website for your business. It’s no longer about just being online and having a website. The question is “Are you using the right website for your business?” Gone are the days of one-size-fits-all websites. Today, business owners have several options to choose from.

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cart page conversion rates

7 effective ways to improve your cart page conversion rates

Cart page conversion rates for most e-commerce websites typically hover around 2-5%. This means that for every 100 visitors who add items to their shopping carts, only a small fraction complete the purchase.  One of the most important parts of your e-commerce platform is the checkout process. It doesn’t matter how much time you’ve spent,

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Google Business Profile

Google Business Profile now allows the Integration of Social Media Handles

Very recently, Google released an amazing feature that allows the integration of social media posts directly into your Google Business Profile (GBP). You can now connect any of the following social media accounts to your Google Business Profile: Facebook, Instagram, YouTube, LinkedIn, Pinterest, X (formerly called Twitter), and TikTok accounts via your Google Business dashboard.

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