Do you think SEO is dead due to the advent of AI (Artificial Intelligence)? The advent of artificial intelligence (AI) has become a ground-breaker in digital marketing and in the business world as a whole. It has given businesses powerful tools to improve their strategies, customer experiences, and drive overall business growth. However, concerns have […]
The Fate of SEO in the Advent of AI Read More »
One of Africa’s leading banks in Nigeria, Guaranty Trust Bank (GTBank), recently faced an alleged critical issue that highlights the importance of protecting brand assets. It was reported that the bank lost its domain name due to an oversight in renewal, allowing an external party to acquire the GTBank domain. This alleged mistake significantly risks
GTBank Domain Issue and Why You Need To Protect Your Domain Name Read More »
Getting a logo for your brand is usually very exciting. You are ready to start as a business owner online and establish your identity in the market. Your brand logo is like the new face of your business and you need it to appear on your social media profiles and marketing materials. It’s possible that
Is Your Brand Logo Uniquely Yours? 5 Easy Ways to Find Out Read More »
Brand positioning strategy should be the first thing that comes to mind when discussing business strategy. This is the key element to consider when building a solid brand. Every business needs a solid business strategy to reach its customers. However, some organizations understand that business success is not about just having a strategy – it
6 Key Strategies for Successful Brand Positioning and Execution Read More »
As a business owner, it’s important for you to choose the right website for your business. It’s no longer about just being online and having a website. The question is “Are you using the right website for your business?” Gone are the days of one-size-fits-all websites. Today, business owners have several options to choose from.
How to Easily Choose the Right Website for your Business Read More »
Cart page conversion rates for most e-commerce websites typically hover around 2-5%. This means that for every 100 visitors who add items to their shopping carts, only a small fraction complete the purchase. One of the most important parts of your e-commerce platform is the checkout process. It doesn’t matter how much time you’ve spent,
7 effective ways to improve your cart page conversion rates Read More »
