Brand positioning strategy should be the first thing that comes to mind when discussing business strategy. This is the key element to consider when building a solid brand. Every business needs a solid business strategy to reach its customers. However, some organizations understand that business success is not about just having a strategy – it […]
6 Key Strategies for Successful Brand Positioning and Execution Read More »
As a business owner, it’s important for you to choose the right website for your business. It’s no longer about just being online and having a website. The question is “Are you using the right website for your business?” Gone are the days of one-size-fits-all websites. Today, business owners have several options to choose from.
How to Easily Choose the Right Website for your Business Read More »
Cart page conversion rates for most e-commerce websites typically hover around 2-5%. This means that for every 100 visitors who add items to their shopping carts, only a small fraction complete the purchase. One of the most important parts of your e-commerce platform is the checkout process. It doesn’t matter how much time you’ve spent,
7 effective ways to improve your cart page conversion rates Read More »
There must have been a time you stumbled on content on social media, and without even glancing at the logo or brand name, you knew which brand it belonged to. It happened not because you were smart or had exceptional memory – but because of a well-defined and unique brand voice that has been used
9 approaches to developing a unique brand voice Read More »
Very recently, Google released an amazing feature that allows the integration of social media posts directly into your Google Business Profile (GBP). You can now connect any of the following social media accounts to your Google Business Profile: Facebook, Instagram, YouTube, LinkedIn, Pinterest, X (formerly called Twitter), and TikTok accounts via your Google Business dashboard.
Google Business Profile now allows the Integration of Social Media Handles Read More »
Rebranding might be the catalyst your business needs to move forward now. No matter the level of success, every business owner eventually faces the need for a rebrand. When we talk about rebranding, we’re not referring to changing of logos, fonts, and colors. Those are just mere aesthetics used to identify or recognize the brand.
When should you Rebrand your Business? 7 Signs to Know It’s Time for a Rebrand Read More »
