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Deborah Wagor

6 Key Steps for Creating The Perfect Brand Name

6 Key Steps for Creating The Perfect Brand Name

When starting a business, one of the most important decisions you’ll make is choosing the right name and creating a brand identity that represents your business. It often feels like a difficult decision with countless possibilities, so if you’re feeling stuck, you’re not alone. In this post, we’ll walk you through the key steps to […]

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6 Verified Ways Workflow Automation Can Save Your Business Time and Money

6 Verified Ways Workflow Automation Can Save Your Business Time and Money

Running a business in 2024 can be both exciting and challenging. As your business grows, you’ll see that managing tasks and clients become more complex, even with a strong dedicated team in place. This can often lead to burnout, with time and resources stretched thin. That’s where business workflow automation comes in as a game-changer

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Why Your Webmail Ends Up in Spam Folders and How to Fix It

Why Your Webmail Ends Up in Spam Folders and How to Fix It

Webmail is an essential communication tool for businesses, but many website owners struggle with their webmail ending up in spam folders or not delivering at all. Ever wondered why that happens? You are not alone. Email deliverability issues are common, but they can be resolved with the right approach.   In this post, we’ll show you

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4 Essential Ways Chatbots Enhance Customer Experience

4 Essential Ways Chatbots Enhance Customer Experience

With so much competition in business today and customers always in a hurry to make quick purchases, businesses need to find ways to improve customer experience and meet their needs faster.  One of the best ways to do this is by offering support around the clock, and that’s where AI chatbots come in. Chatbots are

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The Fate of SEO in the Advent of AI

The Fate of SEO in the Advent of AI

Do you think SEO is dead due to the advent of AI (Artificial Intelligence)? The advent of artificial intelligence (AI) has become a ground-breaker in digital marketing and in the business world as a whole.  It has given businesses powerful tools to improve their strategies, customer experiences, and drive overall business growth. However, concerns have

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GTBank Domain Issue and Why You Need To Protect Your Brand Assets

GTBank Domain Issue and Why You Need To Protect Your Domain Name

One of Africa’s leading banks in Nigeria, Guaranty Trust Bank (GTBank), recently faced an alleged critical issue that highlights the importance of protecting brand assets. It was reported that the bank lost its domain name due to an oversight in renewal, allowing an external party to acquire the GTBank domain. This alleged mistake significantly risks

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