Brand visual identity development and stationery designs.
Industry: Health & Wellness
Wholesome Wellness is a complete wellness centre that caters for the holistic wellbeing of its clients, focusing on the five pillars of health – physical, emotional, mental, social and spiritual. Their brand promise is to help their clients prevent and reverse acute health conditions through lifestyle modification.
In the attempt to communicate their multifaceted identity, we focused our design direction on “life balance,” “lifestyle modification” and “five pillars of health”. We played with the idea of stacked pebbles, representing balance & serenity, while depicting “five pillars of health”. The curvy nature depicts ease of modification i.e. flexibility.