Melonka Fashion Brand
- Fashion
CLIENT
- Melonka Fashion Brand
INDUSTRY
- Fashion
SERVICES RENDERED
- Brand Discovery Session
- Competitive Landscape Analysis
- Target Audience Profiling
- Logo Ideation
- Colour & Font Psychology
- Stationery Designs & Mockups
PROBLEM STATEMENT
- Melonka Fashion Brand is an Italian clothing line that seeks to give creative expressions to the feminine figure through fashion, thereby accentuating their perception of beauty, prestige, and class. They needed a brand identity that clearly communicates femininity.
SOLUTIONS APPROACH
- We played around with the alphabet, M, from the brand name, and the typical female figure to achieve the perception of beauty, prestige and class that the logo seeks to convey. The colours (Burgundy, Gold & Dark Navy Blue) were carefully chosen to communicate the perception of class, prestige & royalty. The typography is a modern, slim and sleek typeface that beautifully matches the icon and blends well with the overall look and feel.
FEEDBACK FROM CLIENT
We love every bit of work done here! The story is clearly told, and the positioning is clearly reinforced. Thanks a lot for a good job well done, Clarylife Global.
Melonka Fashion Brand
