MBA Logo Design
- Consulting
CLIENT
- Mapemond Limited
INDUSTRY
- Consulting
SERVICES RENDERED
PROBLEM STATEMENT
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Mapemond Business Academy (MBA) is a rising unicorn in the area of Business Education in Africa. We were given the responsibility of creating a brand identity for them that communicates the idea of an academy, has a corporate perception, and with a modern feel. We also had to ensure the brand identity is closely linked with the sister company, Mapemond Brand Consulting, for the sake of easy brand recognition.
SOLUTIONS APPROACH
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It was a privilege for us to have been behind the brand identity design MBA. The Mapemond brand has been known for its love for authenticity, and its penchant for solid structure, processes, and systems. Hence, we decided to build the lettermark around the concept of blocks, representing structure and systems. We kept the primary colour of the Mapemond brand intact while we introduced a secondary colour that perfectly complements it.
