Home Gym Solutions
- Health & Fitness
CLIENT
- Home Gym Solutions
INDUSTRY
- Health & Fitness
SERVICES RENDERED
PROBLEM STATEMENT
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We were saddled with the responsibility of creating a visual identity that accurately communicates the perception around health, wellness, and fitness to a well-defined audience of seniors (elderly people between the ages of 45 and above). Home Gym Solutions is a health and fitness brand in Switzerland that supplies home gym equipments to elderly people and also educates them on their effective usage alongside other health-related tips.
SOLUTIONS APPROACH
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We explored the idea of the dumbbell, a popular piece of fitness equipment, alongside the initial "H." We carefully chose the colours and font to create a balance between the energy of the brand and the tender nature of the audience (elderly people). Green is a mild and subtle colour, while black is an energetic colour that communicates strength. Bringing the two together helps us to create the psychological balance. We also ensured that the typography is one that communicates the idea of strength, which perfectly blends with the icon mark.
