Google Business Profile now allows the Integration of Social Media Handles

Very recently, Google released an amazing feature that allows the integration of social media posts directly into your Google Business Profile (GBP).

You can now connect any of the following social media accounts to your Google Business Profile: Facebook, Instagram, YouTube, LinkedIn, Pinterest, X (formerly called Twitter), and TikTok accounts via your Google Business dashboard.

The new section titled “Social Media Updates” will display your most recent posts from the social media platform you chose to link.

Although this new feature is only available in some select regions and may not be available for your Business Profile currently.

As written on the Google help page, once your social media is linked to your Google Business profile, your posts will automatically reflect on your Google Business profile.

 How do you manage your social media links?

As a business owner, you need to take quick advantage of this new feature. You can control which social media links you want displayed to customers on your Google Business Profile.

You are required to add one link per social media handle. For example, you can add one Instagram and one YouTube link to your Business Profile.

Google also emphasizes the importance of following the laid-down format for social media links to ensure they function correctly.

• Facebook – https://www.facebook.com/{username}

• Instagram – https://www.instagram.com/{username}

• X (Formerly known as Twitter) – https://www.twitter.com/{username}

• LinkedIn – https://www.linkedin.com/in/{username}
  https://www.linkedin.com/company/{username}

• Tiktok – https://www.tiktok.com/{username}

• Pinterest – https://www.pinterest.com/{username}

• YouTube – https://www.youtube.com/channel/{username}
  https://www.youtube.com/user/{username}
  https://www.youtube.com/@{username}

How to add a social media link:

1. Firstly, go to your Business Profile page
2. After that click on “Edit profile.” When it opens, click on “Business information” and then “Contact.”
3. To edit, select “Social profiles” and a drop-down will show that you can use to select the social media link you would like to add.
4. In the field for web address, add the social media link.
5. Finally, click on “Save“

How to edit your social media link

1. Go to your Business Profile Page
2. After that click on “Edit profile.” When it opens, click on “Business information” and then “Contact.”
3. To edit, click on “Social Profiles”
4. Then you can edit the web address field with the social media link you’d like to update.
5. Click on “Save“

How to remove social media links

1. To remove your social media link, first go to your “Business Profile“
2. After that click on “Edit profile.” When it opens, click on “Business information” and then “Contact.”
3. Click on “Social Profiles“, Next to the profile, you should see an icon resembling a trash can and the word “Trash.” Click on it.
4. Click on “Save“.

Additional things to note

Google may automatically add social media links to eligible Business Profiles. If you choose to edit these links, you can add a new link to your Business Profile for the same social media site using the steps provided above.

It’s also confirmed that multiple Business Profiles can use the same social media link. Additionally, each Business Profile can have one link per social media platform added.

Performance metrics for social media links may be unavailable, but businesses can effectively manage their links across multiple locations using the API.

Any other issue you might be having about this update has been addressed on the Google help page. There are a couple of common questions businesses like yours might have that have been answered.

While this feature continues to be rolled out to more regions by Google, businesses may observe more visibility and engagement levels. This is facilitated by the automatic showcasing of their social media posts on their Google Business Profile.

To set up a well optimized Google Business Profile that can help you gain visibility and capture your local market, reach out to Clarylife global. We will put your business everywhere your customers are searching!