FELTON Energy Services Branding
- Oil and Gas
CLIENT
- FELTON Energy Services Limited
INDUSTRY
- Oil and Gas
SERVICES RENDERED
PROBLEM STATEMENT
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We needed to develop a comprehensive modern visual identity system that conveys the genuine legacy and principles of the founder, upon which the company and its various subsidiaries are built, and that can act as a parent identity for multiple subsidiaries.
SOLUTIONS APPROACH
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The FELTON wordmark is a bold mark that captures the symbolism of the industry (or class of service) the brand identifies with while cleverly communicating something deeper to the founder. In summary, the wordmark depicts a legacy and foundation of integrity, trust, and value for God and humanity, alongside the thunderbolt symbol, depicting swift service, rapid innovation, and the ability to anticipate and adapt quickly to market changes. The colour palette was carefully chosen to represent trust (blue) and wealth (gold). The typography is a sans-serif typeface that gives the brand a modern feel.
