Scroll through your feed today, and it’s wall-to-wall demos: photorealistic images, talkative chatbots, etc. Those spectacles are fun and they make great headlines, but they can blur our view of the AI use cases that are actually changing how work gets done. Outside the spotlight, teams are using AI to clear backlogs, reduce errors, and […]
Overlooked AI Use Cases That Are Quieltly Driving Big Profits Read More »
Are Google rankings still enough to get your business discovered? In 2025, more people are turning to AI search tools like Google’s Search Generative Experience (SGE), ChatGPT, and Perplexity for instant answers. This shift is why LLM SEO (Large Language Model SEO) is becoming essential. LLM SEO is rewriting the rules of visibility online, Instead
LLM SEO: How to Make Your Content Discoverable in AI Search Read More »
In recent times, the rules of gaining customer loyalty have changed. Customer loyalty is no longer built solely on low prices or who got there first. It’s earned through everyday interactions, which include the speed of a refund, the ease of use, the incentives to return, and how well a brand adapts to its customers’
The New Rules of Customer Loyalty: Lessons from Nigeria’s Mobile Payment Giants Read More »
For small businesses, getting noticed on Google can feel like shouting into a void. Competing with giant domains backed by million-dollar budgets is both difficult and discouraging. But what if you didn’t need to outspend the competition to outrank them? You can simply use microsemantic SEO as your secret weapon. Instead of competing head-to-head for
Microsemantic SEO Tips for Small Sites That Want to Rank Read More »
Brand longevity isn’t just about existing for a long time; it’s about staying meaningful even as the world evolves. For over 90 years, LEGO has managed to stay on the radar of kids, adults, educators, and even Hollywood. It hasn’t become outdated. Instead, it has evolved, built emotional equity, and adapted without losing its core
What Nigerian SMEs Can Learn From LEGO’s Brand Longevity Read More »
Canva’s recent billboard takeover across London has sparked conversations that are far beyond the streets. At its core, this campaign isn’t just a display of colourful graphics; it’s a masterclass in brand storytelling. We are in an era where attention spans are fractured but Canva has proven that even static billboards can deliver dynamic narratives
Canva’s Bold UK Billboards is a Masterclass in Brand Storytelling Read More »
