ArtNativ Branding
- Art Commerce
CLIENT
- Damilare Akinloye
INDUSTRY
- Art Commerce
SERVICES RENDERED
PROBLEM STATEMENT
-
We needed a modern visual identity system that conveys Afrocentrism, giving a contemporary, global feel to African arts. Traditional and contemporary African artists, especially in underserved regions, lack accessible, trustworthy channels to showcase and monetize their work globally. This leaves many invisible to international collectors, vulnerable to exploitation, and disconnected from tools to amplify their cultural heritage, artistry, and economic potential. Our agency was responsible for creating a visual identity that portrays the solution to this problem.
SOLUTIONS APPROACH
-
We designed the ArtNativ visual identity to capture the brand’s mission to connect underrepresented African artists with global audiences by blending deep cultural authenticity with contemporary design sophistication. We also had the privilege of designing the portfolio arm of the web platform. Its Pan-African colour palette (red, green, yellow, and black) instantly roots the brand in a shared continental heritage, while the geometric logomark draws from traditional African patterns and architectural rhythms. The clean, modern wordmark, paired with minimalist composition, positions ArtNativ as a tech-forward, premium platform.
Beyond aesthetics, this system is strategically built for versatility and longevity. Its visual psychology communicates vibrancy, trust, optimism, and authority—qualities essential for engaging a diverse global audience while honouring the dignity of African creators.
