ArtNativ Branding
- Art Commerce
CLIENT
- Damilare Akinloye
INDUSTRY
- Art Commerce
SERVICES RENDERED
PROBLEM STATEMENT
-
We needed to develop a comprehensive modern visual identity system that conveys Afrocentrism, bringing a contemporary and global feel to the portrayal of African arts. African traditional and contemporary artists, especially those in underserved regions, lack accessible, trustworthy, and dignified channels to showcase and monetize their work globally. This gap has left many creators invisible to international collectors, vulnerable to exploitation, and disconnected from the technological and storytelling tools that could amplify their cultural heritage, artistry, and economic potential. Our agency was saddled with the responsibility of creating a visual identity that portrays the solution to this problem.
SOLUTIONS APPROACH
-
We designed the ArtNativ visual identity to capture the brand’s mission to connect underrepresented African artists with global audiences by blending deep cultural authenticity with contemporary design sophistication. We also had the privilege of designing the portfolio arm of the web platform. Its Pan-African colour palette (red, green, yellow, and black) instantly roots the brand in a shared continental heritage, while the geometric logomark draws from traditional African patterns and architectural rhythms. The clean, modern wordmark, paired with minimalist composition, positions ArtNativ as a tech-forward, premium platform.
Beyond aesthetics, this system is strategically built for versatility and longevity. The flat-colour, modular design adapts seamlessly to digital and physical environments, from app icons to exhibitions. Its visual psychology communicates vibrancy, trust, optimism, and authority—qualities essential for engaging a diverse global audience while honouring the dignity of African creators. Scalable, adaptable, and future-proof, the identity doesn’t just make ArtNativ look appealing—it embodies its core promise: artistry without borders, cultural pride without compromise, and a dignified bridge between Africa’s creative heritage and the world.
