Whether you’re a small business owner, a freelancer, or an entrepreneur, having a website is key to making your mark online. It doesn’t really matter what industry you find yourself in; your website is always an important asset and one of your most powerful marketing tools.
Most times, your website serves as a first impression for your ideal customers. So, when your website is slow and confusing or doesn’t pass across any vital message, your ideal customers are already forming a perception about your business in their minds. This is an indication that your website needs a redesign or an update.
Your website is not a book cover; it will get judged (even book covers are now getting judged).
In this post, we’ll be sharing 5 signs to show that you need to update or redesign your website.
1. Slow Website Performance
Studies have shown that more than 35% of your website visitors will abandon your website if it takes more than 3 seconds to load. People are naturally impatient, so if your website is slow, chances are that they’ll bounce off to another website. This particular issue should indicate the need for a website redesign or update to optimize performance and enhance the user experience.
There are many reasons why your website is slow or unresponsive. It can be due to:
• Large images and Media Files
• Outdated software
• Server issues
• Too many plugins or extensions
• Unoptimized Code
And lots more
When you make a conscious effort to fix your slow website, your ideal customers who find it will stick around for a longer time.
2. You are not getting leads or your conversion rate is low
Having a high number of website visits is really a good thing, but if those visitors are not converting, then there’s a problem and you need a website redesign. This can be a very frustrating feeling, especially for small business owners.
When your website is not converting prospects into customers, it simply means that there are some key elements that are missing. It could be one or all of the following:
• No clear call to action
• No clear communication of your brand’s message
• Not enough social proof
• Poor content architecture and a variety of other things
It’s also important for you to check your competitors websites to know what they’re doing well, and make sure to model them because that’s where your customers will keep going if you don’t redesign your website.
3. Inconsistent Brand Messaging
Over time, it’s quite understandable for you to change your branding to fit current market needs and the overall goal of your business. However, it’s important for your website to also communicate and reflect the same look and feel as your brand message.
Having a consistent brand message and communicating it across all your brand’s touch points, including your website, helps to visually reinforce your website in your visitor’s mind. This will go a long way in converting them into leads and paying customers.
4. Your website is not responsive on mobile
According to a study conducted by Statista in 2022, over 60% of global website traffic came from mobile devices. Mobile responsiveness should be a top priority for any entrepreneur or business owner looking to improve their website visits and conversation rates.
If your website is not responsive (adjusts to different screen sizes), your search engine rankings will reduce.
How do you check your website’s responsiveness on mobile devices?
Google has provided a very simple and mobile-friendly testing tool that will evaluate your website in seconds. If you’re not happy with the results, it’s a good indicator that you need to redesign your website urgently to improve it’s responsiveness.
5. Difficulty in making updates
When it becomes a challenge to make even the smallest updates or changes to your website, like adding new content, updating your store, or updating contact information, it’s a clear sign that your website is not user-friendly or easy to manage and needs to be redesigned.
This could be due to outdated software or a complicated content management system (CMS).
A website that’s difficult to update will not only frustrate you as the owner but will also limit your ability to keep your content fresh and relevant for your audience.
Plus, if you can’t easily make updates, you’ll likely end up neglecting your website altogether, which can harm your online presence and credibility.
6. Your Website is Suffering From Broken Links
Nothing frustrates your website visitors more than clicking on a page and finding out that the link is broken. It’s like visiting a store where every aisle leads to a dead end or a product you can’t access. Frustrating, right? Most times, after encountering these broken links, your visitors go back to the search results to visit another site.
If your website is filled with broken links, it can harm your search engine rankings. Search engines like Google prioritize the user experience, and a website with broken links signals poor maintenance and usability.
To address this issue, conduct regular audits of your website to identify and fix broken links. Utilize tools like Google Search Console to monitor your site’s health and identify any broken links that need attention.
If your website is becoming difficult to navigate for any number of reasons, you should consider a comprehensive redesign.
In general, your website affects the way your brand is perceived. Keeping your website up-to-date will make sure that your website visitors feel welcomed and connected to the brand.
If you’re experiencing any of these signs, it’s time to take action. Don’t let an outdated website hold your business back. Get in touch with Clarylife Global today. We help businesses like yours increase their revenue by simplifying their business processes through effective web solutions. We can help you achieve those business goals!