22Logistics Brand Identity
- Logistics
CLIENT
- 22Logistics
INDUSTRY
- Logistics
SERVICES RENDERED
- Logo Ideation
- Colour & Font Psychology
- Style Guidelines
- Official Brand Collaterals
- Brand Mockup Presentations
PROBLEM STATEMENT
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We needed to create a modern, full visual identity design for 22Logistics, a logistics brand that operates from the South-South region of Nigeria. The visual identity is expected to convey what the business does and stands for, in a very creative and stylish manner.
SOLUTIONS APPROACH
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The 22Logistics icon is a bold mark that captures the symbolism of the industry (logistics). It conveys the idea of navigation (compass icon) and location (map pin icon). With this creative direction, we were able to depict the idea of "moving confidently in comfort and ease." The Dutch White and Rich Black colour palette helps to convey the idea of sophistication, power, and class.
FEEDBACK FROM CLIENT
Clarylife Global brought so much professionalism and thoughtfulness to our logo. The logo is just so symbolic of what we represent, and we love how unique it feels.
22Logistics