Getting premium sales in business
Whatever value people place on you, the truth remains, you are the one who allows it. It’s from your continued pattern and style that they concluded how to price you.
Branding
What high-profile clients want to hear
Your assumption that people should automatically know what you can offer is actually the reduction of your value before them. Never leave people to guess. Bring your best promises up front without reservation. Come from the angle of their problems.
10 Unasked Questions That Make Businesses Fail
Value is not tied to the items (product & services) being sold, but to the experience the items being sold gives.