Corporate Branding

How creative agencies and freelancers can cushion the shock of covid-19

How creative agencies and freelancers can cushion the shock of covid-19

There is no shame in accepting the fact that this year came with some huge shock for businesses across the creative, media and advertisement sectors. Right now, several brands still struggle with the right words, messages and adverts to put out there in order to stay afloat, keep the trust, and maintain reputation around their …

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Brand Identity Development Vs. Brand Management

Brand Identity Development Vs. Brand Management

What is Brand Identity Development? Very simple! Developing a brand identity is about understanding what makes your business unique from the next one in your industry, defining your difference from your obvious competitors, gaining insights into your strengths, competitive advantage, and your position in the industry value chain. Technically, we use terminologies like Brand Vision, …

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