What are the winning strategies for 2020?
Give your brand a human feel
Leverage on technology
Never drop quality for affordability
Leverage on social communities
Whatever business you’re operating this 2020, you can’t survive in isolation. You need to be an active player and contributor in communities where people are always (or often) talking about your business. Because that’s where your customers are.
Always think mobile first
Whatever digital design or interface you’re building, always remember that 95% of people who will use your design or visit such interface will be doing so, from a mobile device. Always ensure everything you do is appealing and functional on mobile. That’s your best bet.
Know who your competitors are
Woe betides a player who does not know who he/she is playing against. In this 2020, have your key competitors as your case study. Be quick to study their moves, their strategies and most importantly, what seems to be working for them. This will help you to make informed decisions as to which direction to focus on and how to always differentiate yourself from them.
Get people that matter to blow your trumpet
In other words, pay attention to influencer marketing. However, these days, mega-influencers are beginning to lose their savour in that people are now becoming wary of influencers who just promote products for the cash. Locating micro-influencers will yield more ROI in the end.
Look for ways to always give back
Look for ways to always give back and participate in social responsibilities. These days, people will only keep remembering those businesses who play actively in the betterment of the society. Those brands who identify with a cause and support it fully. People want to see that you’re not just after profits, but you also have the good of the people at heart.