Simplicity Remains The Core Essence of Branding
Think of the Google Page with its bare white page and a blank text box. That’s a high level of simplicity. And of course, can you imagine how many people visit this page on a daily basis? If it were to be a geographical location, by now, Google would probably be an overcrowded and most popular tourist center in the world. Why? They made simplicity their watchword.
Amazon's "One-Click Ordering"
What about Amazon.com? Think of their “One-Click Ordering” innovation. It was a great game-changer in the e-commerce world. This is simplicity exemplified. And totally against the opinion of keeping visitors for as long as possible on a website in order to make them buy. They went totally against the norm in order to create a simplified customer-experience.