Think of the Google Page with its bare white page and a blank text box. That’s a high level of simplicity. And of course, can you imagine how many people visit this page on a daily basis? If it were to be a geographical location, by now, Google would probably be an overcrowded and most popular tourist center in the world. Why? They made simplicity their watchword.
Amazon's "One-Click Ordering"
What about Amazon.com? Think of their “One-Click Ordering” innovation. It was a great game-changer in the e-commerce world. This is simplicity exemplified. And totally against the opinion of keeping visitors for as long as possible on a website in order to make them buy. They went totally against the norm in order to create a simplified customer-experience.
Come to think of these factors...
Life is already complex and difficult to say the least. As a business who exists for the purpose of serving people, the best you can do for them is to always innovate ways of alleviating difficulties in your customer experience by making processes simpler for them. This is 2020 and customers are ready to go all out for brands that make life easier for them. The only chance you’ve got is to be one of those brands.