The last-client principle

Your marketing may attract so many customers at a time, but your brand is what determines if they will come back again. Marketing can push your revenue up, but only your brand determines how profitable you can be. Marketing can open wide your front door, but only your brand determines whether your back door is open or closed.

Have you been considering growing your brand and building credibility around yourself? Go back to the experience you gave your last client. How your last client feels about you and what he/she shares about you is the greatest factor. If you can’t give a premium experience to each client who comes around you, don’t expect a premium growth/increase. Both in expertise, customer service, friendliness, pamper, etc., keeping your last client happy is critical.

You may have the best of marketing strategies, booming social media accounts and new clients flowing in at the moment, but you can never be stronger than the number of clients you’re able to keep to yourself. Just of recent, we sealed a client on LinkedIn who paid in full just after getting my proposal on a full branding project for an online fashion store. When we saw the alert in our business account, we were awed at why someone who just met us on LinkedIn would pay in full for a project he has not even seen?

Guess what?

After getting the payment, we sent our WhatsApp number so that we could continue our conversation from there and by the time he chatted us up, we observed he was an old client who used to patronize us when we were still charging near FREE. Seriously? This guy came back and trusted us this way? That passed a message.

It sends a lesson down into our subconscious – people may forget what you do for/to them, but they will never forget how you made them feel. And whenever people are considering whether to trust you, they will only bank on the last experience they had with you.

Question!

The last client you worked with, what was his/her remark?

Your marketing may attract so many customers at a time, but your brand is what determines if they will come back again. Marketing can push your revenue up, but only your brand determines how profitable you can be. Marketing can open wide your front door, but only your brand determines whether your back door is open or closed.

0
Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

Leave a Reply

Contact Us

Or you can send us an e-mail at hello@clarylifeglobal.com