I’ve been into the branding business for more than two years now and I’ve watched myself grow from one level to another in my business. I must tell you that the journey itself has taught me more than any book will teach me.
In the course of trying different approaches, checking what works and what doesn’t, and my growing understanding of how clients behave, I’ve come to understand a few things that can benefit you in your business. What are they?
– People will only pay you based on how heavy the problem you’re solving is to them. If they see your service as just luxury (or a nice-to-have stuff), they will keep pricing you as they price snacks on the roadside.
– People will only pay you premium when you’ve created a premium impression around a part of your business that’s very visible to them. What are these visible aspects?
– Your visual communication and
– Your verbal communication
The tone of your communication and the visual presentation of your brand to the masses matter a lot. It’s from there that everyone forms a perception of you and draws a conclusion about you. One good test you should give yourself is to ask yourself, “if I’m my own potential customer, how much would I see as too much to offer for what I do?”
I will stop here, but I need you to understand that one effective means of placing a premium on what you do is to make your service delivery kingly. How have you been delivering your service to your clients? How do you package your products for your clients to buy? Is there any premium attached to it?
Whatever value people place on you, the truth remains, you are the one who allows it. It’s from your continued pattern and style that they concluded how to price you.
And can I tell you? The quality of people you serve will determine how profitable your business will be. And trust me, those who would serve kings won’t bring their food in plastic plates.
This is why you should pay keen attention to grow your brand equity.