Staying productive during the coronavirus lockdown
There is a way we bring the atmosphere of work right into the house. We don’t just start work anyhow. There is a switch we turn on in our minds.
Personal Branding
Brand Consonance Ideology
The Brand Consonance Ideology explains the relationship between the internal factors of a brand and how it affects the outward performance. Small businesses and startups can leverage on this knowledge to shape their brand perceptions.