Branding

Brand Identity Development Vs. Brand Management

Brand Identity Development Vs. Brand Management

What is Brand Identity Development? Very simple! Developing a brand identity is about understanding what makes your business unique from the next one in your industry, defining your difference from your obvious competitors, gaining insights into your strengths, competitive advantage, and your position in the industry value chain. Technically, we use terminologies like Brand Vision, …

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The last-client principle

The last-client principle

Your marketing may attract so many customers at a time, but your brand is what determines if they will come back again. Marketing can push your revenue up, but only your brand determines how profitable you can be. Marketing can open wide your front door, but only your brand determines whether your back door is open or closed.

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