Have you been considering growing your brand and building credibility around yourself? Go back to the experience you gave your last client. How your last client feels about you and what he/she shares about you is the greatest factor. How did you treat your last client? Your marketing can keep your front door open, but how you treat your clients is what keeps your back door closed.
If you can’t give a premium experience to each client who comes around you, don’t expect a premium growth/increase. Both in expertise, customer service, friendliness, pamper, etc., keeping your last client happy is critical.
Customer experience beats marketing strategy
You may have the best of marketing strategies, booming social media accounts and new clients flowing in at the moment, but you can never be stronger than the number of clients you’re able to keep to yourself. Your marketing can keep your front door open, but customer satisfaction is what keeps your back door closed.
Just of recent, I sealed a client on LinkedIn who paid in full just after getting my proposal on a full branding project for an online fashion store. When I saw the alert in my business account, I was surprised. I asked myself, why should someone who just met me on LinkedIn pay in full for a project he has not even seen?
I sent my whatsapp number to the person for us to continue our conversation and then, I observed, by the time he chatted me up, that he was an old client who used to patronize me when I was still charging near FREE. I was like, WHAT? This guy came back and trusted me this way?
That sends a lesson down into my subconscious. People may forget what you do for/to them, but they will never forget how you made them feel. And whenever people are considering whether to trust you, they will only bank on the last experience they had with you.
How did you treat your last client? The last client you worked with, what was his/her remark? What do your clients say about you when they remember the work you did for them?