When I was starting my business, I never understood the fact that if all you put ahead of you is making money, you won’t last long. I was so much after getting paid by my client, getting my work approved and moving on to start looking for another. But currently, I now value real connections and heart-to-heart discussions with my prospects and returning customers. I’ve come to understand that the money I make NOW is not the indication of my growth, but the trust and reputation I build NOW. This is the secret to how I win the loyalty of my clients.
What mentality do I now keep?
My business is no longer just to finish the job for which I was paid; rather, my business is to see myself contributing immensely to the realization of their vision. This is called BIG-PICTURE THINKING. I no longer see myself as just a brand strategist or designer who just comes up with design strategy and visuals, gets paid and zooms off. I see myself as a partner in their vision.
This is one thing that has changed how I relate with my potential clients and returning clients. And guess what? Because of this friendship/partnership model I keep, they always feel indebted to always come back and even bring their friends. What a business eureka!
How about you? What have you been doing with your clients? When they bring jobs to you, how do you relate with them? With what mindset do you attend to your clients and their jobs in your hand? These are questions that will determine in a long way, how long you will last.
Little things that matter most…
I once met a potential client who wanted a logo. She was so eager just because she had seen what I did for her friend. While I was happy to have another client who needed a logo, I was also more concerned about being a part of a success story later on in the future. So, I asked her, “have you registered this business name?” Lo and behold, by the time we did a name check, that name was no longer available! What a waste of money I just saved my potential client from! Of course, it affected my bank alert, but bank alert is not as important as building trust. That was how I became a close friend to that person.
How have you been treating your own clients/customers? You see, in a team, successful team players are not just happy and fulfilled simply because they have done their job. They are happy and fulfilled because the team succeeds. It’s beyond just doing your job. Your clients’ safety in decision making, pleasurable experience and overall success should be your priority.
This is how you build massive trust and reputation!
I remain your clarity coach and your clarity remains my priority.