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3 Powerful Tools to Build A Great Name

Brand Clarity, Brand Development & Flawless Branding Solutions

Simeon Taiwo

Simeon Taiwo

Creative director & lead coach at Clarylife Global; brand strategist, brand developer & educationist.

3 Powerful Tools to Build A Great Name


There are certain things your name will do for you that excellent products and services will not do. So many doors will not open for you just because you’re good at what you do, but because you have built a name for yourself in that thing that you do. Until you realize this, you may struggle with so much frustration in the career/business world. In this post, I will be sharing with you, 3 Powerful Tools to Build A Great Name.

A lot of influential persons we know today in the world of media, business, career, etc., are all operating at a level where what opens doors for them is the name they have built. This is why you will see an event advert with facilitators such as Ibukun Awosika, Aliko Dangote, Basket Mouth, etc., and crowds will gather just to hear them. Why? They have built their names. Hearing those names alone will make people to travel from far and wide just to attend.

How do you build your name?

Build your competence

People build their names by becoming excellently good at something. They choose something for themselves that they want to be known for and they give their time, energy and resources into growing to become the best in that thing. When we mention names like Mark Zuckerberg, the first thing that comes to our mind is Facebook (connecting the world). Hearing names like Linda Ikeji and Bella Naija, you immediately think of blogging. These are people who have spent time in secret to build success through competence on something.

It is not just enough to say, “I want to be successful in life.” You also need to decide on what exactly you want to be successful in, and then, make it a commitment. History does not remember anyone who didn’t show some sense of exceptionalism at something. And no one gets to this level just by magic. People pay sacrifices to get there. Mohamed Ali was once asked, ‘how many push-ups do you do in a day?’ He answered, ‘I don’t count my push-ups; I only count them when it begins to hurt because, that is when it truly counts.’

Build your values

This is unarguably inevitable if you must build a name for yourself. You need to have a set of values that people can easily recognize in you and that are consistently seen in you. Standing unashamed by these values is an avenue of building a name. Good examples are Mahathma Ghandi, Nelson Mandela, Fela Durotoye, etc. You may have your bias with the names I used as examples, but as for me, these are people who have greatly inspired me, not by virtue of what they do, but by virtue of the ideals they have portrayed with their lives. You may have men like that too. The question however is, do you also have some values in your life that everyone around you know and respect you for? This is very important. People will not always remember you for what you’re good at, but for what you stand for.

Build your network

In your network lies your visibility and your net-worth. Having values and competence is not just for self-pride or for you to feel good. It’s for you to build a network. You don’t build a name by shouting your name. You build a name by imprinting it in the minds of others. How do you do that? By deliberately using your competence and values to help others solve their problems or get them inspired to also become better. Be a consistent preacher of your values, both in actions and in words. As a matter of fact, life will not always give you a platform to showcase your competence, but each hour we live, we are living out our values whether we know it or not.

Make it a mission that with each person you meet on a daily basis, you leave a positive remembrance of yourself. That’s how to build a name. The level of influence you enjoy now is a product of how far you have built your name. To get a higher level of influence, be more intentional and consistent with what I have shared with you.


These are the same tools I use on a daily basis. There is no stopping! We only get better at using them; we don’t outgrow their usage. And you know what? Everything respects the principle of seed time and harvest time. A lot of people we admire today have spent years sowing these seeds and now, they are harvesting. The earlier you begin to sow yours, the closer your harvest time gets. And you know what? No one gives up on the way and expects to harvest anything. Consistency is the key!

I remain your clarity coach and your clarity remains my priority.

4 Responses

  1. Esther says:

    Great talk
    Thanks sir

  2. Godswill Omokide says:

    This is as explicit as pointing a flashlight in the direction of darkness. Thank you so much Sir.

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