It’s very easy for newbies to confuse between branding and marketing simply because they are quite mutually exclusive in their relationship. While I was building my brand as well, I never knew the difference, but right now, I do know. And this is why I’ve taken the time to show you the difference between marketing and branding.
Definition of terms
Before going into comparing and contrasting, let’s first of all define the terms in simple language. What is Branding? Branding is simply the process of shaping your perception in the minds of people across every touch-point. What then is Marketing? This is the strategy involved in building awareness of your brand with the intent that people will get to know about you and as well make decisions to patronize you.
Different effects of branding and marketing
People get to know about your brand simply because you reached out to them (marketing). However, reaching out to them does not control whether they will like to do business with you or if after doing business with you, whether they will want to come back again. What controls that is your branding. Marketing strategy is about trying to make people understand that you’re around while brand strategy is about earning an intended reputation that commands likability, trust and loyalty.
While branding is more intrinsic or internal, marketing is more external. Brand strategy is a vital foundation for effective marketing. When you fail to define what you stand for, how you want to be perceived and the kind of reputation you want to build, going out there to market yourself will always result in frustration. Do you want to learn more about effective brand strategy? Please click here.
Here at Clarylife Global, our ultimate mission is to help young professionals and small businesses grow from bland to brand and build relevance with their values. Do you wish to partner with us? Click here.