The rate at which graphic designers are showing up these days, it’s becoming increasingly difficult to identify the genuine and seasoned ones from the fake and half-baked ones. A lot of rookies are out there and if one is not careful, you can easily fall into the wrong hands. I am saying this because I used to be a rookie who never understood the intricacies of branding, let alone the 5 Ways To Identify A Good Brand Designer.
As a professional that I am now, before going into any design, there are a few things I always want to clear out before embarking on any design project. These questions are to help me flow in my design process which I have built over the years. While I was starting up, I never had a process I followed and my results testified of my lack of expertise, but right now, I’ve got a well laid-down process that makes my result consistent.
What are those processes and what are the questions I ask my clients?
I have got 5 of them to share with you.
It’s very important I know who my client is trying to reach out to. If I don’t know, I will be communicating wrongly. Why? Design is a visual communication. I must know their age brackets, what they care about the most, what influences their buying or patronage decisions, the questions they are asking and the problems they are facing.
Platform of Use:
I must understand which platforms the design will be used, whether offline or online, which of the online platforms, if offline, if it is as a flyer or a billboard on a highway or a busy road. All of these will help me decide on how to arrange my designs in such a way that it catches the right attention and gives sufficient information in the shortest possible time.
Existence of a Brand Identity:
I want to know if my client already has a brand identity in place and if there is a brand guideline such as use of fonts, colours and typefaces across their design touch-points. It’s a sign of professionalism to stick to a consistent use of colour and font for the sake of recognition and credibility. For instance, when you see an advert by First Bank, even without seeing the logo, you will know it’s from First Bank. Why? They have maintained a level of consistency with their adverts across all platforms for a long time.
The Industry My Client Operates In:
It’s essential I have a clue of what industry my client is operating in and who are the BIG FISH in that industry. I want to know who my client’s major competitors are, how they are communicating their own brand message, what is consistently working for them and how they are positioned. This helps me to pick ideas from the best. As a matter of fact, you don’t do the remarkable if you don’t know the obtainable.
My Client’s Most Important Brand Asset:
I want to understand the most important part of the brand that their own clients or customers resonate with the most. I want to understand the most important experience they give to their clients/customers. What their value proposition is and what is really unique about them. These are the things I want to symbolize or represent the most in my designs. I understand that a lot of people don’t understand this, so I always take my time to educate my clients on certain key areas of branding that they need to understand in order to get maximum results from employing my service. As a matter of fact, I have put together a book that can help you also if you’re a total newbie in the area of branding. You can get it here.
These are the 5 Ways To Identify A Good Brand Designer and when a designer is able to relate with you this way, try not to lose that designer. He/she would be a very valuable resource to your business. Would you like to have such a designer right now? You don’t have to sweat any further. You can reach us at our Studio. We also have our Instagram page where you’ll see our previous works.